THE ADOPTION OF MOBILE PAYMENT LINKAJA IN INDONESIA

Mobile payment is one of the alternative innovative methods that trigger revolution in Indonesia. LinkAja, as mobile payments Indonesia, still has low brand awareness compared to other payments. This study aims examine adoption LinkAja referring Unified Theory Acceptance and Use Technology (UTAUT) analyse effect performance expectancy, effort social influence, facilitating conditions on behavioural intention actual use. The sample this research was users East Java Province taken using a purposive sampling technique. final consisted 100 respondents collected through an online questionnaire. Data were analysed SEM (Structural Equation Modeling) with SmartPLS software. results showed expectation, had significant intention, However, expectancy no intention.
 Keywords: behavioral payment, PLS-SEM, UTAUT